The branding project for “Zen With Ben” brought to life the vibrant and larger-than-life personality of Ben Zepplin, an unconventional transformation coach who delivers profound and meaningful content with a humorous Southern twist. This unique brand aimed to strike a harmonious balance between entertainment, comedy, and inspiration in the digital realm. From bold design elements to unapologetic headlines, every aspect of the brand was meticulously crafted to reflect Ben’s authentic style.
The visual identity of “Zen With Ben” was bold and eye-catching, incorporating vibrant colors and daring design elements that perfectly encapsulated Ben’s charismatic presence. The typography was playful yet impactful, drawing the audience into his content while conveying a sense of approachability and confidence.
The heart of the brand lay in its satirical and Southern-inspired storytelling. The headlines were designed to be unapologetic and attention-grabbing, offering a unique blend of humor and insight. Ben’s content aimed to entertain and inspire, with each post or video delivering a dose of laughter, thought-provoking wisdom, and a genuine connection with his audience.
As part of the “Zen With Ben” branding project, we embarked on an exciting journey to create a captivating YouTube show. This endeavor involved a comprehensive approach, from conceptualizing the show’s content and format to designing the set, writing scripts, and directing the episodes. Every detail was carefully considered to ensure a seamless blend of entertainment, comedy, and inspiration, staying true to Ben’s larger-than-life personality and unique style.
If you’re curious to witness the magic of “Zen With Ben” in action, we invite you to watch the trailer for our YouTube show. Get ready to embark on a journey filled with laughter, inspiration, and a generous dose of Southern flair. Click the play button below to discover a whole new world of entertainment and insight
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