Swish Aesthetics instagram


Breaking Free from
the Clinical


Swish Aesthetics, a company specializing in esthetician services, approached me with the goal of rebranding to challenge the stigma surrounding esthetician treatments as unnatural. They aimed to showcase their services in a new light, emphasizing their commitment to natural ingredients and a holistic approach. The branding strategy focused on incorporating natural tones and earthy elements to visually communicate the essence of Swish Aesthetics’ philosophy.

Swish Aesthetics logo
Swish Aesthetics mood board
Swish Aesthetics logo breakdown

The color palette was carefully selected to reflect the tranquility and purity of nature, with hues that evoke a sense of calm and wellness. The use of organic textures and imagery in the branding materials further reinforced the connection to the natural world, highlighting the company’s dedication to using ingredients that are kind to both the skin and the environment.

Swish Aesthetics colors and fonts
Swish Aesthetics business cards

The logo and typography were designed to blend seamlessly with this natural theme, ensuring a cohesive and elegant visual identity. The overall branding conveys a message of sophistication, health, and harmony, aligning with Swish Aesthetics’ mission to provide esthetician services that are not only effective but also rooted in a holistic and natural approach. This rebranding positions Swish Aesthetics as a leader in the industry, appealing to clients who value beauty treatments that are in harmony with nature and their well-being.

Swish Aesthetics website
Swish Aesthetics logo variations
Greye Design Co. logo