Contracted through Influex, I had the opportunity to develop the brand strategy and visual identity for Aaron Wagner, a renowned capital investor, speaker, and online influencer. My role as a creative director encompassed overseeing the entire process, from the initial design concept to the final development of his brand and website. The project focused on crafting a personal brand that authentically represented Aaron’s multifaceted professional persona, blending elements of sophistication, expertise, and approachability. The visual identity was tailored to resonate with his personal mantra “You’re Gonna Die So Live”.
For Aaron Wagner’s brand, it was essential to create a brand identity that people would be proud to wear and associate with, transcending beyond just a visual identity. This aspect of the branding was carefully considered in every design choice, from the logo to the color palette, aiming to strike the perfect balance between professional elegance and modern appeal. The result is a brand that not only represents Aaron Wagner’s persona but also appeals to a broader audience, inviting them to be a part of his journey.
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